原文传递
Consumer segmentation and demographic patterns
| 题名： | Consumer segmentation and demographic patterns |
| 责任者： | J Anable (University of Aberdeen), N Kinnear (TRL), R Hutchins (TRL), E Delmonte (TRL), and S Skippon (Shell) |
| 关键词： | not available |
| 学科分类： | 交通运输规划与管理 |
| 摘要： | A two-part questionnaire was administered to assess responses to battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs), with a sample consisting of drivers who had purchased new or nearly-new cars within the last five years. A total of 4,250 respondents completed the first wave and 2,729 respondents completed both waves originally administered to 49,501 online research panel members. This report outlines the results of the statistical segmentation of respondents to identify the demographic, attitudinal and behavioural characteristics of groups in the population who are more or less likely to adopt EVs. It also outlines the analysis used to map these segments geographically within mainland Great Britain. |
| 出版机构： | Transport Research Laboratory |
| 提交日期： | 15 January 2016 |
| 总页数： | 175 |
| 报告类型： | 科技报告 |
| 资源类型： | 科技（咨询、行业）报告 |
| 初始创建时间： | 15 January 2016 |
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