The Impacts of Covid-19 on US Retail: An Empirical Investigation
| 项目名称： | The Impacts of Covid-19 on US Retail: An Empirical Investigation |
| 摘要： | Covid-19 clearly increased the demand for online shopping. But Covid likely also affected offline shopping: the timing, frequency, and duration of customers’ store visits are all likely different because of Covid. Moreover, both the online and the offline effects of Covid likely vary by location. And these effects have strategic implications for retailers’ omnichannel portfolios. For example, big brick-and-mortar players such as Target and Walmart managed to use curbside pickup to grow both their revenues and their profits during Covid. The research team aims to empirically understand Covid’s effects on customers’ shopping behavior, and the resulting implications for retailers’ omni-channel portfolios. The research team is especially interested in retailers with strong brick-and-mortar assets (such as Walmart and Target). |
| 状态： | Active |
| 资助组织： | Office of the Assistant Secretary for Research and Technology |
| 开始时间： | 20201001 |
| 预计完成日期： | 20220331 |
| 主题领域： | Administration and Management；Data and Information Technology；Economics；Transportation (General) |
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