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Understanding the Value of Social Media at Airports for Customer Engagement
| 题名： | Understanding the Value of Social Media at Airports for Customer Engagement |
| 责任者： | National Academies of Sciences, Engineering, and Medicine; Transportation Research Board; Airport Cooperative Research Program; Linda J. Perry; Oana Damian; Amit Lagu |
| 关键词： | Transportation and Infrastructure — Administration and Management Transportation and Infrastructure — Aviation Transportation and Infrastructure — Society |
| 学科分类： | 暂无分类 |
| 摘要： | TRB’s Airport Cooperative Research Program (ACRP) Synthesis 56: Understanding the Value of Social Media at Airports for Customer Engagement compiles current literature and practice on how airport operators utilize social media to enhance customer engagement. |
| 出版机构： | Transportation Research Board |
| 提交日期： | 2014 |
| 报告类型： | 科技报告 |
| 资源类型： | 科技（咨询、行业）报告 |
| 初始创建时间： | 2014 |
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