原文传递 AIR TRAVEL MARKET SEGMENTS: A NEW ENGLAND CASE STUDY.
题名: AIR TRAVEL MARKET SEGMENTS: A NEW ENGLAND CASE STUDY.
作者: Addante-E
关键词: Air-travel; American-Travel-Survey; Case-studies; Demographics-; Intercity-travel; Logan-International-Airport; Market-research; New-England; Travel-surveys
摘要: The 1995 American Travel Survey (ATS) is the first comprehensive survey of long-distance travel patterns in two decades. The survey provides detailed information about the characteristics of long-distance travel, including demographic information about the individuals and households who are traveling. It is, therefore, a useful resource for transportation planning purposes as well as travel market research. This paper describes the results of using the New England region as a case study in air travel market research. Air travel market classifications are developed from the ATS data. The characteristics of the resulting market segments are explored in detail using additional information from the survey database. Some of the characteristics of the air travel market for New England are also compared to survey data available for Boston's Logan International Airport, the principal airport in the region.
总页数: Conference Title: Personal Travel: The Long and Short of It. Location: Washington, D.C. Sponsored by: Transportation Research Board Committee on Travel Survey Methods (A1D10) and Committee on National Transportation Data Requirements and Programs (A5016)
报告类型: 科技报告
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