详情

原文传递 Go virtual for customers that won't visit a physical dealership

题名：	Go virtual for customers that won't visit a physical dealership
正文语种：	eng
摘要：	Maintaining contact with current and prospective customers has always been crucial for dealers to secure business over the long term. But the way consumers think about their relationships with dealers is changing. Recent Marketing Delivery research indicates that, due to Covid-19, 40% of customers say they are now less likely to visit a physical showroom while researching a car purchase. Increasingly, the best way for dealers to attract buyers to their virtual showroom is via social media outreach and programmatic emails to update potential customers on stock relevant to an initial online enquiry. The aim should be to create seamless interactions with the growing number of customers who seem increasingly comfortable with conducting much of their sales journey online.
出版年：	2021
期刊名称：	AM-Automotive Management
期：	Feb.
页码：	27-27