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DEMAND SEGMENTATION IN LATIN AMERICA FOR A MULTILANE FREE FLOW TOLLING SYSTEM -- A CASE OF A MARKETING PLAN DEVELOPMENT FOR AN URBAN HIGHWAY IN SANTIAGO DE CHILE.
| 题名： | DEMAND SEGMENTATION IN LATIN AMERICA FOR A MULTILANE FREE FLOW TOLLING SYSTEM -- A CASE OF A MARKETING PLAN DEVELOPMENT FOR AN URBAN HIGHWAY IN SANTIAGO DE CHILE. |
| 作者： | Atares-G |
| 关键词： | Automatic-fare-collection; Chile-; Demand-; Free-flow-speeds; Infrastructure-; Marketing-; Multilane-highways; Segmentation-Communications; Tolls-; Transportation-planning; Urban-highways |
| 摘要： | This paper presents the experiences of Santiago de Chile in preparing the Marketing Plan for a broad Multilane Free Flow implementation. The paper describes generalities about the project and the background of the consultancy work. The challenge of targeting frequent and non-frequent segments of users is analyzed. Finally, the paper explained the recommended solution, combining tag-based, prepaid card and video tolling as ETC products. |
| 总页数： | Conference Title: 9th World Congress on Intelligent Transport Systems. Location: Chicago, Illinois. Sponsored by: ITS America, ITS Japan, ERTICO (Intelligent Transport Systems and Services-Europe). Held: 20021014-20021017. 2002. pp8 |
| 报告类型： | 科技报告 |
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