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User Accpetance of ATIS Products and Services: A Report of Qualitative Research; Interim rept
| 题名： | User Accpetance of ATIS Products and Services: A Report of Qualitative Research; Interim rept |
| 关键词： | Information systems; Traffic management; Travel time; Travel delay; Traffic safety; Navigation |
| 摘要： | This report summarizes the lessons drawn from a series of twelve focus groups carried out in Fall 1996. The groups were conducted as an early stage of a larger project, undertaken on behalf of the USDoT Intelligent Transportation Systems Joint Program Office, to appraise the potential customer acceptance for key ITS products and services directed at individual consumers. The product concepts explored in the focus groups were all applications of Advanced Traveler Information Systems (ATIS). The focus groups had two principal objectives: To improve our understanding of current consumer reactions to these ATIS product concepts; and To help develop improved methods for subsequent quantitative customer acceptance surveys. |
| 总页数： | 42p |
| 报告类型： | 科技报告 |
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