摘要: |
This document is a product of Charles River Associates current task to develop a structured workplan for the study of customer acceptance of ATIS products and services. The draft workplan itself will be available shortly. It is being prepared in a form suitable for selective or general publication, should the ITS Joint Program Office decide to do that. This document is designed as a briefing book on customer acceptance for a narrower audience: for senior management of the JPO, in preparation for forthcoming Congressional appropriations hearings. It was prepared specifically: to answer the question 'What do we know about ATIS customer acceptance'; to summarize the issues that arise in gaining a better understanding of customer acceptance (Why is it vitally important. Why is it a governmental interest. How can the information be used.); to summarize the research strategy that our workplan will recommend, and the reasons for recommending it. |