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原文传递 How UK lockdown(s) have sped-up digital transformation within auto

题名：	How UK lockdown(s) have sped-up digital transformation within auto
正文语种：	eng
摘要：	Successive lockdowns have disrupted and transformed British businesses in untold ways, and the automotive industry has been no exception. Twelve months on from the Prime Minister's lockdown announcement on a fateful day in March 2020, Reputation outlines some of the key lessons learned during lockdown for the automotive industry. It explains what these lessons mean for automotive brands in 2021 and beyond: With their doors closed to the public, car dealers have overhauled operations, making them contactless through 'click and collect' and door-to-door delivery services. Crucially, customers value dealerships' efforts to provide socially distanced services. Reputation's recent car-buyer experience analysis reveals that 'customer service', Valet' and 'cleanliness' were among the main drivers for positive customer ratings in the UK. Reputation's data science team revealed that from May 2020-October 2020, 'Valet / Door-to-Door Service' increased star ratings by 0.5 stars compared with pre-pandemic levels.
出版年：	2021
期刊名称：	Automotive Management
期：	Apr.