Mobile Apps and Transportation: Exploring Data Metric Potential and User Response to Multi-modal Traveler Information
| 项目名称： | Mobile Apps and Transportation: Exploring Data Metric Potential and User Response to Multi-modal Traveler Information |
| 摘要： | The proliferation of innovative mobility options within American cities in recent years has greatly enhanced transportation alternatives for public, but it has simultaneously presented a challenge for transportation planners. Mobility resulting from increased multi-modalism is best measured through person miles traveled (PMT) as opposed to vehicle miles traveled (VMT). However, PMT is measured through comprehensive but infrequent surveys. As travel becomes more multi-modal, there are challenges associated with tracking that behavior. However, mobility "apps", such as multi-modal trip aggregators, can play a role in better understanding this behavior. First, many of these apps have a customer base engaging in multi-modal behavior. Second, these apps collect real-time information about travel/trip options as part of their operation. Together, these two features provide an opportunity to study users to better understand multi-modal decision making as well as to discover how data collected by mobility apps could be used to inform better PMT measures for transportation planners. |
| 状态： | Active |
| 资金： | 0 |
| 资助组织： | Office of the Assistant Secretary for Research and Technology |
| 项目负责人： | Ziaullah, Fouad |
| 执行机构： | University of California Center on Economic Competitiveness in Transportation (UCCONNECT) |
| 开始时间： | 20150318 |
| 预计完成日期： | 20160401 |
| 实际结束时间： | 0 |
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