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原文传递 Evaluation of Click It or Ticket Model Programs.

题名：	Evaluation of Click It or Ticket Model Programs.
作者：	M. G. Solomon; R. G. Ulmer; D. F. Preusser;
关键词：	seat belt usage,seat belt campaigns,click it or ticket (ciot)/model programs, motor vehicles, evaluations, media, comparisons, surveys, safety education, safety belts, occupant protection/model programs, motor vehicles, evaluations, media, comparisons, surveys, safety education, safety belts, occupant protection
摘要：	Click It or Ticket (CIOT) is an intense, short duration, seat belt enforcement program which relies heavily on paid media to reach all motorists. Ten states that implemented CIOT during May 2002, were compared with four states that conducted belt use enforcement but with limited specific paid advertisement placement and four states that conducted enforcement but without specific paid advertisement placement. Belt use increased 8.6 percentage points averaged across the ten CIOT states; 2.7 percentage points across the four limited paid advertisement placement states; versus 0.5 percentage points across the four states using no specific paid advertisement placement. Phone and paper and pencil surveys verified that more drivers in the CIOT states were aware of the heightened enforcement than in the limited or no specific paid advertisement placement states. Belt use enforcement which is highly publicized through paid media can achieve a substantial increase in a states overall belt rate. / Supplementary Notes: Sponsored by National Highway Traffic Safety Administration, Washington, DC. / Availability Note: Order this product from NTIS by: phone at 1-800-553-NTIS (U.S. customers); (703)605-6000 (other countries); fax at (703)605-6900; and email at orders@ntis.gov. NTIS is located at 5301 Shawnee Road, Alexandria, VA, 22312, USA. / NTIS Prices: PC A05 / Monitor Agency Acronym: DOT / Monitor Agency Number: HS-809-498 / Corporate Author Code: 114239000 / Classifivation: Unclassified report
报告类型：	科技报告