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Click It or Ticket Evaluation, 2010.
| 题名： | Click It or Ticket Evaluation, 2010. |
| 关键词： | Drivers; Evaluation; Fatal Crashes; Injury Crashes; Law Enforcement; Media; Motor Vehicle Operators; Seat Belt Usage; Surveys; Usage Rates |
| 摘要： | The 2010 Click It or Ticket (CIOT) mobilization followed a typical Selective Traffic Enforcement Program (sTEP) sequence, involving paid media, earned media, and enforcement. A nationally representative telephone survey indicated that the mobilization was associated with increases in awareness of seat belt messages and special enforcement among the general population and among a target group of males 18 to 34 years old. Television was the primary source by which the public was made aware of these issues, followed by billboards and radio. Paid ads, rather than news stories, were the most frequently mentioned type of message seen or heard. Compared with the general population, young males were slightly more aware of seat belt messages and more aware of special enforcement efforts, but less likely to have seen or heard about checkpoints, or to think that they would get a ticket for not buckling up. Very few respondents felt that a traffic stop (day or night) would likely be for a seat belt violation. The National Occupant Protection Use Survey (NOPUS) found that usage had increased from 84% in 2009 to 85% in 2010. While this increase was not statistically significant, it was consistent with a steady increase in usage over time. In addition, there was an average 1-percentage-point increase in State survey results from 2009 through 2010, with 31 States reporting increases and 20 jurisdictions reporting either no change or declines. A time-series analysis of usage among occupants killed in passenger vehicles found no additional increase in usage associated with the 2010 mobilization, although there was a significant increase in usage associated with the series of CIOT mobilizations that began in 2003. Analyses of passenger vehicle occupant deaths and drivers involved in fatal crashes in 2009 and 2010 found significant increases in usage for both groups. |
| 报告类型： | 科技报告 |
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