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Click It or Ticket Evaluation, 2011.
| 题名： | Click It or Ticket Evaluation, 2011. |
| 关键词： | Drivers; Evaluation; Fatal Crashes; Injury Crashes; Law Enforcement; Media; Motor Vehicle Operators; Seat Belt Usage; Surveys; Usage Rates |
| 摘要： | The 2011 Click It or Ticket (CIOT) mobilization followed a typical selective traffic enforcement program (STEP) sequence, involving paid media, earned media, and enforcement. A nationally representative telephone survey indicated that the mobilization was associated with increases in awareness of seat belt messages, special enforcement, and the CIOT slogan. There were significant increases in the perception that a citation was very likely if riding unbuckled. Television was the primary source by which the public was made aware of these issues, followed by billboards and radio. Paid ads, rather than news stories, were the most frequently mentioned type of message. Young males were more aware of seat belt messages, special enforcement efforts, and checkpoints, but less likely to think that they would get a ticket for not buckling up. Very few respondents felt that a traffic stop (day or night) would be likely for a seat belt violation. The National Occupant Protection Use Survey (NOPUS) estimated national belt use to be statistically unchanged from 2010 to 2011. Methods for increasing public perception of enforcement efforts are discussed. |
| 报告类型： | 科技报告 |
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