详情

原文传递 THE £2 FARE

题名：	THE £2 FARE
正文语种：	eng
作者：	ROGER FRENCH
摘要：	Reduced bus fares have recently become all the rage. September saw elected Mayors initiate an eye-catching £2 price cap with the cooperation of bus operators in West Yorkshire, Greater Manchester and the Liverpool City Region while one of Grant Shapps' final acts as Secretary of State for Transport before heading for the back benches was announcing an England-wide scheme to apply for the first three months of next year. I'm a great believer in offering high profile attractive pricing as part of a package to attract passengers on to buses. When we introduced a £1 flat fare across Brighton & Hove over 20 years ago it made a huge impact in the city, not least because everyone suddenly became aware how much it cost to travel by bus as the deal was simplicity itself. Any journey, one fare, one coin, which went down well in an era before QR codes and 'Tap & Go'. Despite the opportunities now available through the Internet, in far too many cases the price of bus fares and clear information about the availability of tickets remains a closely guarded secret, often only becoming evident when a passenger boards the bus and asks the driver how much a journey costs; hardly a way to attract new customers.
出版年：	2022
期刊名称：	Buses
卷：	74
期：	812
页码：	15-15