详情

原文传递 RETAILERS MUST DETERMINE 'OPTIMAL ROUTE TO HELP CUSTOMERS TO BUY'

题名：	RETAILERS MUST DETERMINE 'OPTIMAL ROUTE TO HELP CUSTOMERS TO BUY'
正文语种：	eng
作者：	JEREMY BENNETT
摘要：	Pressures in the marketplace risk motor retailers falling into bad habits, according to CitNOW group chief revenue officer Alistair Horsburgh. He said retailers must determine the "optimal route to help customers to buy" as he advised AM Management Live visitors in his 'Defining the ultimate customer journey' presentation. "Make sure the customer is comfortable to buy in the environment you offer; increase customer trust; give accurate part-exchange appraisals and maintain customer loyalty," he said. CitNOW's advice was drawn from four years of annual car buyer surveys. Half of respondents said they wanted in-person interaction, but Horsburgh said it was vital to "give them a choice how they want to communicate", with 72% of under-45s stating they would buy a car if they saw a video of it first. One salesman was converting 75% of customers into sales with 15-minute video presentations, Horsburgh said.
出版年：	2022
期刊名称：	Automotive Management
期：	Jan.
页码：	62-62