原文传递
Buzzed Driving is Drunk Driving. Qualitative Advertising Research Report.
| 题名： | Buzzed Driving is Drunk Driving. Qualitative Advertising Research Report. |
| 关键词： | tisin；research；ising；report；rtis；qual；camp；friend；transform；centration |
| 摘要： | In 2009, nearly 11,000 people died in highway crashes involving a driver or a motorcycle operator with a blood alcohol concentration (BAC) of .08 or higher. Thousands more were injured. Since its debut more than 20 years ago, the Ad Council's 'Friends Don't Let Friends Drive Drunk' campaign has played a significant role in improving the safety of our roads. In large part due to the PSA campaign, more than two-thirds of Americans (68%) say they have tried to stop someone from driving impaired. Alcohol-related crashes dropped dramatically, reaching a low point in the late 1990s. In conjunction with stepped-up law enforcement, this long-running PSA campaign had changed the social norm. 'One for the road' was transformed into 'Friends don't let friends drive drunk.' It has been one of the Ad Council's most well-known and successful campaigns. |
| 报告类型： | 科技报告 |
相关文献
- Effects of Aging and the Development of Automatic and Controlled Skills in Driving.
- Drug-Impaired Driving, Updated August 2012. Problem-Oriented Guides for Police Problem-Specific Guides Series Guide No. 69.
- Drug-Impaired Driving, Updated August 2012. Problem-Oriented Guides for Police Problem-Specific Guides Series Guide No. 69.
- MADD AND TRAFFIC SAFETY: GRASSROOTS SUCCESS.
- Swiftness of adjudication as a factor in reducing drunk driving.
- National Survey of Drinking and Driving Attitudes and Behavior: 2008. Volume 1: Summary Report. Final summary rept., Apr 09-Apr 10.
检索历史
应用推荐
