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Faerr Ulykker eller Dyr Laerdom. Evaluering av Kampanjen Bilist2000 (Fewer Accidents or Costly Experience. Evaluation of the Campaign Driver 2000).
| 题名： | Faerr Ulykker eller Dyr Laerdom. Evaluering av Kampanjen Bilist2000 (Fewer Accidents or Costly Experience. Evaluation of the Campaign Driver 2000). |
| 作者： | Assum-T.; Fyhri-A. |
| 关键词： | *Driver-behavior; *Motor-vehicle-operators; *Accident-prevention.;Seat-belts; Highway-safety; Norway-; Rewards-; Contracts-; Grants-; Evaluation-; Speed-limits. |
| 摘要： | The evaluation of the campaign Driver2000 shows no indication of long-term effects on the driver behavior focused, i.e. seat-belt wearing and compliance with speed limits. However, Driver2000 caught the attention of drivers and achieved a considerable number of members, approximately 5 per cent of Norwegian car drivers. The idea of using positive means, i.e. rewards and a signed contract, was supported by politicians at an early stage, a fact stopping possible objections from the road safety professionals. The campaign Driver2000 was established as a private-public collaboration, but 'cultural differences' between the civil service representatives in the board and the daily management with a private business and advertising background made the daily operations difficult. |
| 报告类型： | 科技报告 |
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