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Evaluering av Kampanjen Jeg Kkjorer Gront (Evaluating the Campaign I Drive Green)
| 题名： | Evaluering av Kampanjen Jeg Kkjorer Gront (Evaluating the Campaign I Drive Green) |
| 作者： | Strand, A. |
| 关键词： | Transportation systems##Campaigns##Evaluation##Automobiles##Buses##Bicycles##Commuting##Travel habits##Participants##Passengers##Costs##Benefits##Norway##Foreign technology## |
| 摘要： | The municipality of Krestiansand initiated the campaign/drive green to make car users switch to bus or bicycle for their commuting. The participants get either a free bus card for a month or a bicycle equipment package. 400 employees wanted to participate; four of five selected to take the bike to job instead of car. The evaluation reveals that the campaign has significant effect changing travel habits; more so for those who selected to bike than for the bus passengers. The participants have a positive view of the campaign and hold that it should be repeated. An overarching calculation of cost and benefit shows a positive ratio. |
| 总页数： | 66 |
| 报告类型： | 科技报告 |
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