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原文传递 Modal Shift from Car to Bus: A French Case Study in a Rural Context Based on an Integrated Psychosocial Approach
题名: Modal Shift from Car to Bus: A French Case Study in a Rural Context Based on an Integrated Psychosocial Approach
正文语种: 英文
作者: Davy Castel; Sophie Chatain; Souad Anegmar; Aymeric Parant
作者单位: Universite de Picardie Jules Verne; University of Picardie Jules Verne; University of Lille Nord de France; Universite de Picardie Jules Verne
关键词: Integrated approach; eco-mobility; modal shift; attitude; theory of planned behavior; VTBC
摘要: The main goal of this study was to demonstrate relevance of an integrated approach including psychosocial determinants of voluntary travel behavior change (VTBC). The study, conducted in France, aimed to influence car users to use public transport. Compared t6 previous VTBC programs, this. one proposes a more qualitative accompanying framework to participants. Car users participated in the program based on a committing recruitment, an individualized counseling meeting, and a free monthly travel card on public transport, altogether creating a strong commitment context for long-term behavior change. Results reveal the effectiveness of the method since a majority of test travelers continue to use public transport up to three months. Moreover, the program increases the positive attitude toward the bus and "mobility capital" of participants.
出版年: 2019
期刊名称: Transportation Journal
卷: 58
期: 3
页码: 149-167
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