详情

Guide for Behavioral Traffic Safety Messaging on Variable Message Signs

项目名称：	Guide for Behavioral Traffic Safety Messaging on Variable Message Signs
摘要：	Variable message signs (VMS), also referred to as changeable, electronic, or dynamic message signs, are programmable signs used on highways throughout the United States. These signs provide drivers with information relating to traffic updates, roadwork warnings, traffic crashes, and other traffic and safety-related information. These signs have been in use since the early 1950s. Behavioral traffic safety messages (e.g., �Don�t Drink and Drive�, �Click It or Ticket�) were first displayed on VMS in 2009-10. Tennessee was one of the first states to use VMS to show the number of roadway fatalities. Currently many states use this technology to support their public awareness programs. Several studies investigated the usefulness and effectiveness of VMS safety messages, in particular, how the messages influence driver behavior, how attentive the public is to the message, and ways agencies could optimize safety messages on VMS. However, there are several unanswered questions about this practice, including: Which states display behavioral safety messages on VMS? What messages are currently being used? When and where are the messages displayed? What administrative policies and procedures regulate this initiative? And, what are the barriers hampering optimal use of this practice? The objective of this research is to develop a guide for the use of variable message signs (VMS) to deliver behavioral traffic safety announcements. The guide should address all aspects of VMS use from policy development through implementation.
状态：	Active
资金：	350000
资助组织：	National Highway Traffic Safety Administration
项目负责人：	Rogers, William C
执行机构：	Texas A&M Transportation Institute, College Station
主要研究人员：	Ullman, Gerald
开始时间：	20181128
预计完成日期：	20201231
实际结束时间：	0