摘要: |
The proposed project aims to examine how different measures for achieving a resource and energy efficient transport system is perceived by the public, to elucidate the differences that may exist between different groups of people, and to investigate how the measures can be designed and presented on a way that the public can accept (and accordingly change their behavior). The project build on a survey that will show how different measures are understood and perceived, and to what extent they are on par with hedonistic, gain, and normative goals. Further, the type and design of measures that have the largest potential for behavioral change will be examined in experiments. The project will contribute with deeper knowledge for policy makers on how to design measures for reducing energy dependence in the transport sector. The scientific added value is increased knowledge and understanding of goal and goal conflicts in relation to individuals' behavior. |