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The Application of Kano Modeling in Improving Tourism Promotion and Transportation Information Services: A Case Study of Penghu Visitor Center
| 题名： | The Application of Kano Modeling in Improving Tourism Promotion and Transportation Information Services: A Case Study of Penghu Visitor Center |
| 正文语种： | 中文 |
| 作者： | 陳昭庭 |
| 关键词： | Penghu Visitor Center;Service quality;Kano model |
| 摘要： | Previous research has highlighted the impact or service quality on customer satisfaction. Hence, to meet the different needs of travelers in terms of providing traffic-related information is an important task for the Penghu Visitor Center. The Kano modeling was applied in this study. Non-probability and convenient sampling was used to interview domestic tourists who recently visited the visitor center. A total of 300 tourists were surveyed.255 questionnaires were valid. Applying Kano modeling, this study shows that the Penghu Visitor Center mostly offered one-dimensional quality elements, followed by must-be quality elements and indifferent quality elements. According to the obtained passenger satisfaction index, improvements should be carried out in seven areas which may effectively increase passenger satisfaction. The result of this paper is expected to the reference of the Penghu Visitor Center. |
| 期刊名称： | 航运季刊 |
| 出版年： | 2017 |
| 期： | 03 |
| 页码： | 77-99 |
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