摘要: |
TravInfo is a Field Operational Test (FOT) of advanced traveler information systems (ATIS) for the San Francisco Bay Area, sponsored by the Federal Highway Administration (FHWA). The project involves a public/private partnership which seeks to compile, integrate and broadly disseminate timely and accurate multi-modal traveler information through commercial products and services. The public sector component will center on the Traveler Information Center (TIC), which will collect and integrate both static and dynamic traveler information. Private sector participation includes "Value-Added-Resellers" (VARs), who will refine the information and broadly disseminate it to end users. The evaluation of TravInfo consists of four major elements: 1) institutional, 2) technology, 3) traveler response, and 4) network performance. The VAR study is part of the technology evaluation element. The first wave is intended as a "before" study, to document the state of the VAR industry prior to the date when the TIC begins operation. A second wave of the VAR study will be conducted in 1997 to document how the industry actually responded to TravInfo. Managers, responsible for products and/or marketing, at 17 of 20 registered VAR participants (registered as of July, 1995) along with 16 non- registered VARs were interviewed in the fall of 1995. From the interviews, it is clear that TravInfo has been effective in stimulating VAR business opportunities, as well as in resolving the issue of potential competition with the private sector. At the same time, the future is uncertain. VAR participation will depend on their satisfaction with TravInfo's data and operations. The continued participation of VARs will depend on the size of the market they find for ATIS products and services. The paper begins by briefly discussing the methodology for data collection and analysis in Section 2. The results of the VAR interviews are presented in Section 3. Section 4 offers a profile of non-registered VARs (those not active in the TravInfo project) and discusses differences from registered VARs. Finally, conclusions in Section 5 are based on the synthesis of information from the VAR interviews and on observations of private sector participation at meetings of the TravInfo steering and advisory committees. |